Post-Purchase Upsell Guide for Shopify Merchants

Post-purchase upsells are offers presented to customers after they complete checkout but before they leave your store. These typically appear on the Thank You page or Order Status page.

Because the customer has already committed to a purchase, post-purchase offers have significantly higher acceptance rates than pre-checkout upsells. Typical acceptance rates range from 12-22%.

The psychology is straightforward: the customer has already made a buying decision, their payment information is on file, and they are in a buying mindset. Adding a discounted bundle to their order requires just one click.

Post-purchase upsells also avoid the risk of cart abandonment that pre-checkout upsells can cause. The original order is already complete.

BundleForge supports post-purchase upsell offers on both the Thank You page and Order Status page. Create a bundle, enable the post-purchase offer, and set the discount. Customers see the offer and can add it to their order in one click.

The app handles all the logic for adding items to the existing order, applying the discount, and updating the order total.

Keep your post-purchase offer relevant to what the customer just bought. Complementary products convert better than random offers. Offer a meaningful discount (15-25% off) to make the value clear. Limit the offer to one or two options to avoid decision paralysis.

• Match the offer to the purchased product category
• Use a clear, time-limited discount (15-25% off)
• Limit to 1-2 bundle options per offer
• Include product images and clear pricing
• Test different offers with A/B experiments