Bundle Pricing Strategies for Shopify Merchants

The discount you offer on a bundle directly impacts both conversion rate and profit margin. Too small and customers do not see enough value to buy. Too large and you erode your margins. Finding the right balance is critical.

Offer a percentage off when products are bought together. This is the simplest approach and works well for most product categories.

Start with 10-15% off for a 2-product bundle and 15-20% for 3+ products. This gives customers a clear incentive without significantly impacting your margin.

Set a fixed total price for the bundle that is lower than the sum of individual prices. This creates a clear savings message (e.g. '$89 instead of $112, save $23').

Fixed-price bundles work best when the individual product prices are well-known to customers, making the savings immediately obvious.

Increase the discount as customers add more items. For example: buy 2 get 10% off, buy 3 get 15% off, buy 4 get 20% off.

Tiered discounts incentivize larger orders and can significantly boost units per transaction. They work especially well for consumable or replenishable products.

Create a premium bundle at a higher price point alongside your standard bundle. The premium option makes the standard bundle look like better value, even if the premium bundle is not your best seller.

This pricing psychology technique can increase conversion on your target bundle by 15-25%.